AIA Vitality welcomes new partners Countdown and New Balance

AIA NZ has just announced further enhancements to AIA Vitality in the lead up to the two-year anniversary of the flagship health and wellbeing program in New Zealand.

AIA Vitality members can turn their healthy habits into healthy food with the addition of a new Active Rewards Grocery Partner, Countdown. AIA Vitality members can receive a Countdown gift card every time they reach their weekly Active Rewards target. Countdown replaces New World as a Grocery Partner.

Countdown also joins Airpoints as an AIA Vitality Status Rewards partner, and members can earn up to $300 worth of Countdown gift cards each membership year by making healthier choices and continuing to engage with the AIA Vitality program.

“We’re thrilled to have Countdown come onboard as our new Active Rewards Grocery Partner. With 180 stores nationwide, we are confident this is a benefit that members will be able to enjoy wherever they live in Aotearoa,” says Len Elikhis, AIA NZ Chief Product and Vitality Officer.

Members can also get into gear with the addition of New Balance, who have joined the AIA Vitality partner network offering a 30% discount off full priced footwear, apparel, and accessories.

“As we approach the second anniversary of AIA Vitality in NZ, it’s great to see the tangible benefits we’ve been able to deliver for Kiwis,” says Len. “Our nearly 25,000 members have received over 164,000 Active Rewards, and improved their health by collectively taking over 10 billion steps.

“What’s more, our members have taken steps themselves to learn more about their health and wellbeing, by claiming 3,400 free AIA Vitality health checks, and nearly 1,000 discounted MoleMaps. By regularly evolving the program, we continue to motivate our members to live Healthier, Longer, Better Lives. With our latest partners, we’re set to take the program to a whole new level”.

Since launching in August 2019, AIA NZ have continued to enhance the AIA Vitality program to deliver more value and rewards for members. In 2020 it launched the Apple Watch benefit, and in March this year welcomed new partner brands Samsung, Event Cinemas, and the Allen Carr Easyway Quit Alcohol program.

More exciting AIA Vitality partnerships will be announced in August 2021, continuing AIA NZ’s long-term commitment to helping New Zealanders live Healthier, Longer, Better Lives.

“AIA’s dream is to champion New Zealand to be one of the healthiest and best protected nations in the world. With AIA Vitality we’re delivering better outcomes by supporting Kiwis to take small steps to a healthier life.”