Most people never get another chance at life – but for Dean Blair, that’s exactly what happened.

Here at AIA, we’re making a promise. It is at the heart of everything we do and the decisions we make: to help people live Healthier, Longer, Better Lives.
Our dream is to champion New Zealand to be one of the healthiest and best protected nations in the world. For us, it is about transforming the role we play in our customers’ lives and in society, from being simply a payer of claims to a partner in their ongoing health and wellbeing.
It’s helping New Zealanders to do more, experience more and live more. It’s about inspiring people to live better every single day. That’s why we offer AIA Vitality, a science-backed health and wellbeing programme that helps you get more out of life by motivating you to take control of your health, life and wellbeing. It gives you the support and motivation you need to make healthy living choices every day. Rewarding your healthy choices today, so you can look forward to a healthier tomorrow.
Over the past 5 years AIA Vitality has helped thousands of members thrive. Since launch:
Our members have walked 51 Billion steps which is approximately the equivalent of walking the length of New Zealand 1,295 times.
Over 976,000 Active Rewards vouchers worth over $4.8 million have been redeemed
Members have enjoyed over 86,000 status reward vouchers worth over $4.3 million
Over 9,000 members have activated the Apple Watch Benefit
On average, members have completed an AIA Vitality Health Check every 15 minutes to help better understand their health and wellbeing
Ian Jones
“Becoming an AIA Vitality ambassador and part of the AIA whanau is very exciting. It means that I can help inspire better health and wellness within our communities. AIA Vitality is fun and sustainable and I believe it will help to drive those changes."
Dame Valerie Adams
"As an elite athlete and mother of two young children, I value the importance of leading a healthy lifestyle for myself and my family. I’m excited to join the AIA Vitality family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together."
Jason Gunn
“I believe that you have the ability in a day - in a moment - to be the best part of someone’s day. You might be the one conversation in the day that makes them think, ‘Somebody cares’. I love what AIA Vitality provides for New Zealanders, inspiring them to be the best versions of themselves - mentally and physically.
Better Lives, the content series bringing to life real stories from real people who, with the help of the AIA Vitality programme, changed their lives and found the motivation they needed to improve their health and wellbeing.
Find out more about what we’re doing to bring our purpose to life in New Zealand.