New AIA Vitality Enhancements For A Healthier 2021

Following the news late last year that AIA Vitality members could earn an Apple Watch for reaching weekly physical activity targets, the life, health, and wellbeing insurer today announced further AIA Vitality partnerships.

New partner brands, such as Samsung and Event Cinemas, along with the addition of the Allen Carr Easyway Quit Alcohol programme, will see AIA Vitality continue to support and reward members to improve their health.

“We’re regularly evolving our programme to motivate and reward our members to live healthier, longer, better lives,” says Len Elikhis, AIA NZ Chief Product and Vitality Officer. “Utilising a global, science-backed programme, AIA Vitality has given us the unique ability to engage with our customers on an ongoing basis, provide greater value and support healthier outcomes”.

From today, AIA Vitality members can enjoy a 25% discount on Samsung fitness devices, alongside existing programme partners Garmin (25% discount) and Fitbit (30% discount). Len says tracking fitness can be a great motivator. “Whatever you do to keep active, activity tracking can help you stay committed and working towards your personal physical activity goals.”

Event Cinemas has joined Hoyts as an AIA Vitality rewards partner offering members up to 50% discount on movie tickets. “Having both Hoyts and Events Cinemas on the programme gives our members more choice across the country.” 

Another enhancement Len is pleased to share is the new free Allen Carr Easyway Quit Alcohol programme. “Following the success of the Allen Carr Quit Smoking programme, we are pleased to now support members looking to reduce their alcohol consumption.”

Since launching in August 2019, AIA Vitality has continued to grow. “Feedback from the adviser community and our members continues to be very positive,” says Len. “They have told us that they love the way AIA Vitality motivates and rewards behaviour change. We continue to receive feedback from members about tangible improvements in their health outcomes, which energises us to continue evolving the programme.

“AIA Vitality is all about helping Kiwis learn more about their health, offering ways to improve it, and providing motivation and rewards along the way.”

More exciting AIA Vitality partnerships and programme enhancements are set to be announced in June 2021, continuing AIA NZ’s long-term commitment to helping New Zealanders get more out of life.

About AIA New Zealand

AIA New Zealand is a leading life insurer with almost 40 years’ experience in the New Zealand market and is part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group. With a unique customer value proposition focused on life, health and wellbeing, AIA New Zealand’s purpose is to make a difference in people’s lives.