Skip to main content
  • Corporate
    • Corporate
    • Adviser
    • Join AIA
    • Get Advice
    • Home Loans
    • Make a Claim
    • About AIA
    • Contact Us
    • MyAIA
  • Search
  • Home
  • Life & Disability
    • Life Insurance
    • Trauma Insurance
    • Total Permanent Disablement Insurance
    • Income Protection Insurance
    • Business & Rural Insurance
  • Health Insurance
    • Private Health
    • Cancer Care
  • Starter Plans
    • AIA Starter Plans
    • Why choose Starter
    • AIA Vitality Starter
    • Manage my plan
  • Help & Support
    • Contact AIA
    • Claims
    • FAQs and Forms
    • My AIA
    • Get advice
    • Earning Airpoints Dollars™
    • Investment Products
    • Policy and Enhancement Information
    • All our locations
    • Vulnerable Customers Support
    • COVID-19 Support
    • Complaints - AIA
  • AIA Vitality
    • What is AIA Vitality
    • Our Partners & Rewards
    • Apple Watch Benefit
    • Content Hub
    • Already a member? Login
  • Content Hub
    • Move Well
    • Think Well
    • Eat Well
    • Plan Well
    • Better Lives with AIA Vitality
  • Get Advice
  • Make a claim
  • Home Loans
  • MyAIA
Menu
  • Corporate
  • Adviser
  • Join AIA
  • Get Advice
  • Home Loans
  • Make a Claim
  • About AIA
  • Contact Us
  • MyAIA
AIA New Zealand AIA New Zealand
  • Life & Disability
    AIA Living

    Life & Disability

    The most important things in your life are your family, your lifestyle and your future. This is what life, trauma and disability insurance are there to protect.

    For Individuals

    For Business

    • Life Insurance

      Protects your loved ones’ future if you're diagnosed with a terminal illness or die.

    • Trauma Insurance

      Supports you and your family while you or your child navigate a serious illness or injury.

    • Total Permanent Disablement Insurance

      Secures your future if a serious illness or injury leaves you permanently disabled.

    • Income Protection Insurance

      Safeguards your ability to earn if you’re unable to work due to illness or injury.

    • Business & Rural Insurance

      Protection for new and existing business owners if a key person becomes seriously ill, is injured, or dies.

  • Health Insurance
    AIA Health

    Health Insurance

    Having good health is invaluable. Remove the worry around unexpected medical bills, focus on the right treatment when and where you need it, and start your recovery sooner.

    • Private Health

      Takes care of your medical expenses for a range of health conditions and provides faster medical care that suits your needs.

    • Cancer Care

      Specialised health insurance that helps cover costs for cancer diagnosis, treatment, and recovery.

  • Starter Plans

    AIA Starter Plans

    Simple plans you can buy online today

    • AIA Starter Plans

      Simple plans you can buy online today

    • Why choose Starter

      Learn more about our Starter Plan insurance cover and AIA Vitality Starter

    • AIA Vitality Starter

      Entry level membership automatically included with all AIA Starter Plans.

    • Manage my plan

      Helpful tips on how best to manage your AIA Starter Plan

  • Help & Support

    Help & Support

    We strive to assist you for all your inquiries with high touch customer service.

    Contact AIA
    • Contact AIA

      We strive to assist you for all your inquiries with high touch customer service.

    • Claims

      Get help with making a claim.

    • FAQs and Forms

      Updating policies, moving house, changing names... our FAQs section has all the answers and forms.

    • My AIA

      Previously called MySovereign - our customer portal

    • Get advice

      If you're interested in talking to an insurance expert, we can put you in touch with an adviser in your area.

    • Earning Airpoints Dollars™

      You can earn Airpoints Dollars™ with AIA New Zealand. Find out more.

    • Investment Products

      The latest Sovereign investment performance information, as well as a list of closed and terminated investment products.

    • Policy and Enhancement Information

      Policy and enhancement information for policy holders of current and closed AIA and Sovereign policies.

    • All our locations

      Details of all our office locations across New Zealand

    • Vulnerable Customers Support

      A list of some of the services available in New Zealand that offer support, information and help.

    • COVID-19 Support

      Supporting our customers through Covid-19

    • Complaints - AIA

      If you have a complaint, we’ll do our best to resolve the situation.

  • AIA Vitality

    AIA Vitality

    AIA Vitality encourages and supports you to live a healthier life, while giving you access to great rewards along the way.

    • What is AIA Vitality

      AIA Vitality’s approach can take you on a journey to better health

    • Our Partners & Rewards

      Learn more about the amazing partners and rewards you'll have access to with AIA Vitality

    • Apple Watch Benefit

      Earn an Apple Watch Series 7 by reaching your weekly physical activity targets

    • Content Hub

      Your go to for science-backed, health and wellbeing inspiration and advice.

    • Already a member? Login

      Check your AIA Vitality points status and get access to the tools you need to help improve your health

  • Content Hub

    Content Hub

    Our Content Hub is brought to you by AIA Vitality, the science-backed programme that helps you learn more about your health, offers ways to improve it and motivates you with rewards along the way.

    • Move Well

      Finding your further when it comes to exercise and fitness.

    • Think Well

      Tools and information to help cultivate a healthy frame of mind.

    • Eat Well

      Caring for your body with food that makes you feel good.

    • Plan Well

      Planning for tomorrow matters, because a good tomorrow starts today.

    • Better Lives with AIA Vitality

      Real stories about how AIA Vitality has changed lives and why small steps matter.

  • Search
  • Contact Us
    • Chat with us

      Available Mon-Fri, 8am to 6pm

    • Call Us

      0800 500 108 on Mon-Fri, 8am to 6pm

    • Send us a message

      via our online contact form

    • Talk to an adviser

      Get free expert insurance advice

    • Log in to MyAIA

      (Previously called MySovereign)

2022
Prev | Next
Contact Us
Talk to an Adviser
Back to Top
  • {{title}}

    {{label}}
  • Bridging the Gap: AIA NZ’s new Starter Plans here to address Aotearoa’s underinsurance woes

    Auckland, 13 May 2022


    Aotearoa is one of the most underinsured nations in the world and AIA NZ is launching AIA Starter Plans as the next stage in the journey to close the protection gap.  

    The three new digital AIA Starter Plans will offer solutions targeting Kiwis who are most affected by the protection gap.  The protection gap refers to the shortfall in financial resources many Kiwi households would experience should their primary earner be unable to continue to work.

    The plans are ideal for Kiwis who want basic, affordable, and rewarding insurance they can purchase entirely online.  

    AIA NZ Chief Executive, Nick Stanhope, says that AIA are innovators and are always looking at ways to ensure Kiwis are better protected. 

    “At AIA we have a dream for NZ to become one of the healthiest and best protected nations in the world. Currently 71% of our population are underinsured with either insufficient insurance cover or no cover at all,” says Stanhope. 

    “We believe we have a responsibility as the country’s largest life insurer to move away from simply being a payer of claims, to partnering with Kiwis and encouraging them to live Healthier, Longer, Better Lives. 

    “While we may not be the first insurer to offer insurance through online channels, AIA Starter Plans will change the game when it comes to competitive, affordable, and rewarding basic cover.” 

    AIA Starter Plans are built for young adults and families, those who are most likely to be underinsured or not insured at all. 

    AIA Healthy Starter, AIA Starter Life, and AIA Starter Life Plus are the three new plans. All come with an AIA Vitality Starter membership and offer basic life, rent or mortgage protection, with an optional add-on of Specialist and Diagnostic Testing for medical conditions.  

    “These plans challenge the expectation that insurance isn’t ‘good value for money.’ Ideally with life and health insurance you never want to make a claim, so for young Kiwis it's hard to see the benefits of the expense,” continues Stanhope.  

    “But with AIA Starter Plans, customers not only receive good basic cover, but they also receive AIA Vitality Starter, a programme that provides cash back, discounts and rewards simply for hitting a daily step count, going to the gym, or getting your flu jab.”  

    AIA Vitality Starter is part of AIA Vitality, a science-backed health and wellbeing programme that rewards positive health and wellbeing choices. Members receive points through activities such as physical activity, sleep and mindfulness, or completing health and wellbeing checks, and in turn receive discounts and vouchers for a range of partner brands including Les Mills, Countdown, Apple, and more.  

    “We know the cost of living is rapidly rising in NZ, and as with most purchases, a trade-off is necessary against other household spending. However, from our extensive research we know there is appetite for AIA Starter Plans and to have insurance cover in place,” concludes Stanhope.  

    The online-only AIA Starter Plans are a first for AIA NZ, which traditionally uses an advice-only model to sell insurance policies according to a client’s specific individual circumstances.  

    Advisers will remain instrumental in ensuring Kiwis receive tailored advice to meet their needs. AIA Starter Plans complement the advice channel by helping those who traditionally do not engage with the financial advice model to get on the valuable protection ladder sooner in life.  

     - ENDS -

    If you have any questions, please contact Rosalyn Lambert, AIA NZ Head of Communications & Corporate Affairs | rosalyn.lambert@aia.com.


    About AIA New Zealand

    AIA New Zealand is a leading life insurer with almost 40 years’ experience in the New Zealand market and is part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group. With a unique customer value proposition focused on life, health and wellbeing, AIA New Zealand’s purpose is to make a difference in people’s lives.

    ALL PRESS RELEASES
    Contact Us

    0800 500 108

    Mon-Fri 8am - 6pm

    Live chat

    Mon-Fri 8am - 6pm

    Postal address

    AIA New Zealand Limited
    Private Bag 92499
    Victoria St West
    Auckland 1142

    View all contact options
    CONTACT US

    0800 500 108

    Mon-Fri 8:30am - 5pm

    Live chat
    Mon - Fri 8am to 6pm
    AIA House, 74 Taharoto Road, Takapuna, Auckland 0622, New Zealand
    View all contact options
    Company
    About AIA New Zealand
    Careers
    News and Press
    Sovereign joins AIA
    Our Financial Strength
    Anti-bribery and corruption
    Rainbow Tick
    Vist AIA.com to learn more about AIA Group.
    Quick Links
    AIA Vitality
    Airpoints™
    Our Financial Strength
    Our Commitments
    Our Products
    Life Insurance
    Health Insurance
    Income Protection Insurance
    Business Continuity Cover
    AIA Starter Plans
    GO Home Loans
    Join AIA
    Get Advice
    Company
    About AIA New Zealand
    Careers
    News and Press
    Sovereign joins AIA
    Anti-bribery and corruption
    Our Financial Strength
    Our Commitments
    Rainbow Tick
    Visit AIA.com to learn more about AIA Group.
    Quick links
    AIA Vitality
    Airpoints™
    Home Loans: GO Online login
    MyAIA login
    Investment Products
    Past Insurance Products
    Make a Claim
    FAQs
    Our products
    Life Insurance
    Health Insurance
    Income Protection Insurance
    Business Continuity Cover
    AIA Starter Plans
    GO Home Loans
    Join AIA
    Get Advice

    Copyright © 2022, AIA New Zealand Limited (Company Registration No: 352806), and its affiliates and subsidiaries. All rights reserved.
    Terms of Use | Privacy Statement | Cookie Policy | Duty of Disclosure

    This website uses cookies for the purpose of enhancing your user experience. You can find more information on the types of cookies we collect, what we use these for, and how to manage your cookie settings in our Cookie Policy and Privacy Statement.