Healthier clients, healthier business with AIA Vitality

AIA NZ has announced the launch of the AIA Vitality Value Calculator – an interactive tool designed to help advisers show clients the benefits and rewards available from the AIA Vitality programme.

The AIA Vitality Value Calculator demonstrates how easy it is for members to earn AIA Vitality Points through day-to-day activities and presents a summary of the tangible value they can gain in the first year.

AIA NZ Chief Product and Investments Officer, Len Elikhis, says, “Whether an adviser is speaking to a client for the first time, or reviewing their needs at anniversary time, it’s always a good time to talk about health and wellbeing goals.”  

“The AIA Vitality Value Calculator is a simple tool for advisers to use to encourage their clients to engage with AIA Vitality, and support and motivate them to live healthier, longer, better lives.”

The calculator takes less than 10 minutes to complete and shows the benefits and rewards members can access, and – more importantly – how these can build over time as their engagement with AIA Vitality increases.

“It's as simple as opening up the calculator and walking a client through each step to help them understand the value of being an AIA Vitality member based on the activity they think they can achieve.”

“Advisers can show clients that just by completing a few more health checks, getting more sleep, or being more active they can move through each AIA Vitality status and earn even more rewards,” says Len.

“AIA Vitality is the foundation of our approach to health and wellbeing at AIA NZ, and we’ve seen the value our 40,000 members have accessed from the programme – in benefits, rewards, and tangible health improvements.” 

Since launching in 2019, AIA Vitality members have taken enough steps to run nearly 500,000 marathons, with a whopping 23.7 billion steps counted.

In addition, AIA Vitality members have performed more than 33,000 AIA Vitality Health Checks, with 19% of these members reducing their BMI as a result, 50% improving their blood pressure, and 16% reducing their cholesterol. They’ve also completed more than 10,000 eye exams, 4,000 dental assessments, and 800 nutrition assessments. 

From a rewards perspective, AIA Vitality members have redeemed more than $2 million in weekly Active Reward payments, a further $1 million in Status Rewards in the form of Airpoints Dollars or Countdown Vouchers, and earned more than 6,000 Apple Watches, 23,000 movie vouchers, and 2,000 Forme Spa vouchers.

AIA Vitality members have also saved millions of dollars in insurance premium discounts.

“AIA’s dream is to champion New Zealand to be one of the healthiest and best protected nations in the world. With AIA Vitality we’re delivering better outcomes by supporting Kiwis to take small steps to a healthier life,” says Len.