Healthy Future Ahead for AIA Vitality on Five Year Anniversary

AIA Vitality marks its fifth birthday in New Zealand this month.

The science-backed health and wellbeing programme, launched in 2019 by leading life insurer AIA NZ, removes financial barriers, provides tools and uses incentives and rewards to help its nearly 60,000 members get more out of life and start thriving.

In April 2024, a new and improved AIA Vitality app launched with enhanced features and functionality to further support members on their health and wellbeing journey.

Fresh results¹ from AIA NZ show that since the launch of AIA Vitality in New Zealand, Kiwi members have been inspired to live Healthier, Longer, Better Lives every single day. From supporting members to shift their key health markers into a healthy range, to an encouraging increase in physical activity, AIA NZ believes its AIA Vitality programme is making a measurable difference.

• On average, an AIA Vitality member in New Zealand completes a health and wellbeing assessment available in the app every 15 minutes.
• AIA Vitality members have completed over 18,500 free Vitality Health Checks.
• Since becoming AIA Vitality members:
  • 79% have moved to a healthy glucose range from an unhealthy glucose range.
  • 64% have moved to a healthy cholesterol level from an unhealthy level.
  • 49% have moved to a healthy blood pressure range from an unhealthy range.
• Less than 50% of New Zealanders meet the recommended guidelines of 2.5 hours of weekly physical activity² but 95% of AIA Vitality Silver+ members meet this target.
• AIA Vitality members combined have walked the length of New Zealand 1,295 times.

AIA NZ’s Chief Customer Officer Angela Busby is delighted but not surprised by the latest AIA Vitality statistics.

“Five years is a special milestone for AIA Vitality. These positive results tell us we are delivering on our purpose which is to help New Zealanders live Healthier, Longer, Better Lives.”

Angela says AIA Vitality is seeing strong year-on-year growth in its membership base, revealing both the success of the programme and the strong desire among New Zealanders to be the best version of themselves.

“At AIA we don’t want to just protect lives, we want to help make them better every single day, and we applaud our members for making the most of AIA Vitality. It’s about recognising the small moments and the big. Together, our members have achieved over 86,800 Status Reward vouchers and 976,500 Active Rewards vouchers – a combined worth of $9.1 million in rewards,” she says.

“This is just the beginning of a long, healthy future for AIA Vitality and it’s the tip of the iceberg when it comes to showing the meaningful difference AIA Vitality is making to the lives of New Zealanders. 

“We look forward to continuing to empower people to take charge of their health and wellbeing and seeing these results increase over time,” concludes Angela.

To find out more, visit https://www.aia.co.nz/en/aia-vitality/celebrating-5-years-of-thriving-with-aia-vitality.html