4 things we think make us happy (but actually don't), according to science

More money

Many people believe that money can buy happiness. We’ll be able to buy that car we’ve always wanted, pay off those bills, take that holiday. And while having enough money to meet our basic needs can definitely improve life, getting “rich” probably won’t. 

With more money comes a unique set of complications, people tend to become prone to social comparisons, greed enters the building, and the grass starts to become infinitely more green on the other side.

And this 2019 study found that prioritising money over free time – say, picking up an extra shift at work over hanging out with friends – might even undermine our happiness.

So what are we to do? Try to practice daily gratitude for the things we have, and everything we can already afford to do.

Material goods

When was the last time you told yourself “I’d be so much happier if I had that pair of shoes/woollen coat/new release smartphone? While shiny new purchases provide a brief hit of dopamine, the feeling is just that: extremely fleeting (and can often lead to feelings of regret/”Why did I buy that??”/unhappiness).

This 2014 study found that experiential products – goods that will enable you to have experiences – have a far more positive effect on your happiness than, say, a new pair of shoes. If you’re keen to treat yourself, consider things like camping equipment for an adventure with friends, a musical instrument and lessons to help you master it, or a new set of paints to boost your creativity.

Long holidays

Yes, we all need a holiday. After all, holidays are good for our mental health, allowing us to spend quality time with friends and family, and to take a break from our everyday commitments. But are holidays the ultimate ticket to happiness, and does a longer holiday really equal better? 

The answer is actually no. This study, from Finland’s University of Tampere, shows that a two-week holiday isn’t necessarily twice as good as a week-long one. Why? Because after a week, all our fond memories start to blur together. Instead, why not embrace the quick getaway? You’ll be getting away more often, creating more memories and feeling more satisfied. 

Receiving gifts

Unwrapping presents on your birthday is undeniably a good time. The joy! The surprise! The thoughtfulness! However, did you know that science suggests the gift-giver often receives as much joy (if not more) than the person receiving the gift?

A 2008 study reported that people’s levels of happiness actually jumped up when they spent money on others instead of themselves, and, ironically, that the less money people have, the more likely they are to spend it on others. This extends beyond gift-giving too; that happiness levels boost when you’re helping out a friend in need, or donating to a charity.

Looking further afield, there’s plenty of insights we can take from countries who consistently top the charts in happiness overall. Know what else may increase your happiness? AIA Vitality members can donate their weekly Active Benefits to charity. Check out our AIA Vitality page for more info.