AIA Vitality Ambassador Ian Jones shares his tips for navigating New Zealand's stunning landscapes.

Proudly Supporting
As New Zealand’s largest life insurer, we’re dedicated to helping people live Healthier, Longer, Better Lives. We know the environment has a direct impact on the health and wellbeing of our customers, our employees and our communities.
By taking action to drive positive environmental change, we can support greater health and wellbeing, while also helping to grow a cleaner and greener Aotearoa. Trees That Count is a charity that mobilises businesses, planters and individuals to restore Aotearoa’s unique biodiversity, take action on climate risk and grow a brighter future through the planting of native trees. Learn more about them at treesthatcount.co.nz
Through our partnership with Trees That Count we have our Memorial Tree Planting programme, a unique and meaningful way to honour the memory of our life customers while helping to restore flora and fauna for future generations. For each of our life insurance customers who have recently passed away, a native tree is planted in their memory at various Trees That Count planting sites around the country.
We also organise an annual Memorial Tree Planting Day for our employees, business partners and AIA Vitality Ambassadors to take part in, which is always a great day doing good out in nature.
Donate your AIA Vitality Active Rewards and we’ll match it!
Between 1-7 September turn your Active Rewards into native trees. Hit your activity target and donate your $5 Active Rewards to Trees That Count for that week, and we’ll match your donation. For every Apple Watch Benefit member who meets their physical activity target, we will also donate $1! T&Cs apply
At Trees That Count, everything we do is aimed at planting millions more native trees: to increase biodiversity, take action on climate change, and for stronger, healthier communities across Aotearoa. We simply could not do this without the support of our donors and partners. Together with AIA, we share a goal to support healthier New Zealanders - and know that native trees provide a multitude of benefits to both people and planet.
From donating native trees through AIA Vitality and on behalf of life claimants, mucking in at AIA’s annual staff planting day together, to raising awareness in joint campaigns to AIA customers we’re working together to improve the health of our land, and in turn people.
Ehara tāku toa i te toa takitahi, engari takimano. My strength is not that of an individual but that of the collective.
Melanie Seyfort, Trees That Count (2024)
AIA Vitality is a science-backed health and wellbeing programme where members can opt into Active Rewards and receive a $5 reward for reaching weekly personalised physical targets. Members can redeem this for a voucher or turn their weekly Active Reward into a donation to Trees That Count.
Learn more about how a healthier planet can lead to a healthier you.
Trees That Count AIA Vitality Member Campaign September 2025 Terms and Conditions
Campaign period: The Campaign starts on Monday 1 September 2025 at 00:01am and ends Sunday 7 September 2025 at 23:59pm.
Eligibility: Open to all AIA Vitality members who are residents of New Zealand.
How to participate: Hit your activity target and donate your $5 Active Rewards to Trees That Count during the campaign period, then AIA Vitality will match your donation, bringing the total donation to $10. For Apple Watch Benefit participants, AIA Vitality will donate $1 when you meet your weekly physical activity target during the campaign period.
Donation matching: AIA Vitality will match each $5 Active Reward donation made to Trees That Count during the campaign period and donate $1 for Apple Watch Benefit members that meet their physical activity target; up to a maximum campaign cap of $10,000.