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  • Eat better, live better
    AIA Vitality

    Save up to 25% on fresh fruit and veg*

    when shopping in-store at Woolworths

    Powered by Everyday Rewards

    Buy eligible AIA insurance & join AIA Vitality to save

    Talk to an Adviser

    Healthier eating just got more rewarding with AIA Vitality

    When you buy AIA insurance and add AIA Vitality, you can start enjoying the benefits straight away. AIA Vitality members get access to the AIA Vitality HealthyFood Benefit, which offers up to 25% off fresh fruit and vegetables at Woolworths*. Savings are automatically applied at checkout in-store when using your Everyday Rewards Card, with online shopping coming later.

    Through our partnership with Everyday Rewards, our members can enjoy exclusive discounts that help make healthier food choices more accessible and affordable from day one.

    AIA Vitality rewards everyday healthy choices, helping make positive changes easier to start and easier to maintain. With grocery costs top of mind for many New Zealand households, rewards like savings on healthy food offer practical, everyday support for your wellbeing.

    It’s a simple way to get more value from your insurance cover while supporting healthier habits for you and your family. 

    Ready to join AIA Vitality?

    • Apply with MYAIA
    • Call 0800 242 888

    Already an AIA Vitality member?

    • Get the app in app store
    • Get the app in Google Play

    How the HealthyFood Benefit works

    The AIA Vitality HealthyFood Benefit rewards healthier food choices and helps make everyday wellbeing more affordable. Once activated, your savings fit seamlessly into your regular in-store Woolworths shop, no vouchers or extra steps required.

    Join
    Join AIA Vitality

    Buy an eligible AIA insurance product and add AIA Vitality, or log in to the AIA Vitality app if you’re already a member.

    Link
    Link your Everyday Rewards account

    In the AIA Vitality app, link your AIA Vitality account with your Everyday Rewards account. This only needs to be done once.

    HealthyFood
    Activate the HealthyFood Benefit

    Activate the HealthyFood Benefit in the app each month and start saving 10% off fresh fruit and vegetables straight away.*

    Save on healthy food
    Shop and save automatically

    Shop in‑store at Woolworths and scan your linked Everyday Rewards Card at checkout. Your discount is applied automatically.

    25%
    Complete your AIA Vitality Health Check

    Complete your AIA Vitality Health Check each year to boost your savings to 25% off fresh fruit and vegetables.* That’s up to $15 savings per month per member.

    25%
    Complete your AIA Vitality Health Check

    Complete your Health Check each year to boost your savings to 25% off fresh fruit and vegetables.* That’s up to $15 savings per month per member.

    Save on healthy food
    Shop and save automatically

    Shop in‑store at Woolworths and scan your linked Everyday Rewards Card at checkout. Your discount is applied automatically.

    *Percentage discount applies on a maximum eligible spend of $60 per calendar month. T&Cs apply.  
    *For AIA Vitality Starter members: Save 5% off fresh fruit and vegetables once activated. Save 10% off fresh fruit and vegetables after completing a AIA Vitality Health Check.

    Eat better live better

    Why we created the HealthyFood Benefit

    Most of us want to eat well and feel our best but we know it isn’t always easy. Busy schedules, rising grocery costs, and everyday routines can make healthy choices feel harder than they should be, even when you’re trying your best. For many people, the cost of fresh, nutritious food is a real barrier.

    At AIA, our purpose is to help New Zealanders live healthier, longer, better lives. That support isn’t just about the future, it’s about the small, everyday choices that shape wellbeing over time.

    Read more…

    That’s where the AIA Vitality HealthyFood Benefit comes in. It’s designed to help turn good intentions into action by making nutritious food more affordable and easier to choose, right where it matters most in your weekly shop. It helps your money go further while supporting habits that protect your future health.

    And you don’t need to overhaul your lifestyle overnight. AIA Vitality isn’t just about workouts or tracking steps. It’s about supporting health in ways that feel practical, positive, and realistic. Whether you’re focused on fitness or simply looking to make a few healthier food choices for yourself or your family, this benefit is here to support you wherever you’re starting from.

    Healthy eating doesn’t have to be perfect. It just has to be possible.

    Why the AIA Vitality Health Check is worth it

    We know that even when you’re motivated, making healthy eating a consistent habit can be challenging.

    Your free annual AIA Vitality Health Check (VHC) is designed to support you, not judge you. Completing it helps you:

    • Gain insights into key health measures like your blood pressure and BMI

      Gain insights into key health measures like your blood pressure and BMI

    • Track progress over time

      Track progress over time

    • Get greater savings on healthy food with the HealthyFood Benefit

      Get greater savings on healthy food with the HealthyFood Benefit

    It’s one more way we’re here to help you move forward, at your own pace.


    Looking for food inspiration?

    We’re here to support you beyond the checkout too:

    Browse Woolworths recipes

    Discover simple, tasty recipes designed to make the most of fresh fruit and vegetables — perfect for busy weeknights or easy family meals. 

    Go to recipes
    Explore our Content Hub
    Save on healthy food

    Healthy eating looks different for everyone - and that's ok.

    More information

    • View Brochure

    FAQs

    Here are some common questions from our members about the HealthyFood Beneft

    Information about the HealthyFood Benefit

    Who is eligible for the HealthyFood Benefit?

    To be eligible, you need an active AIA Vitality membership and a linked Everyday Rewards account in the same name.

    Simply link your accounts in the AIA Vitality app and activate the HealthyFood Benefit in the AIA Vitality app each month.

    Don’t have an Everyday Rewards account? It’s free to join online. Each AIA Vitality member can link one Everyday Rewards account.

    Can I unlink my memberships?

    Yes, you can unlink your Everyday Rewards account from AIA Vitality at any time.

    Once unlinked, you’ll no longer receive the HealthyFood Benefit.

    To unlink, go to the Account section in the AIA Vitality app, select your Everyday Rewards account, and choose Unlink. You can only change your Everyday Rewards account once per membership year.

    If you unlink your Everyday Rewards membership, you can change it to another Everyday Rewards account or relink again, but only once per AIA Vitality membership year.

    What items qualify for the HealthyFood Benefit discount?

    The discount applies to fresh fruit and vegetables bought in-store at Woolworths.

    This includes:

    ·       Fresh fruit and vegetables

    ·       Pre-cut fruit and vegetables

    ·       Fresh herbs

    It doesn’t include processed or packaged items, such as:

    ·       Dried, canned or frozen fruit and vegetables

    ·       Condiments

    ·       Deli or salad bar items

    Do I need to activate the HealthyFood Benefit more than once?

    Yes. You’ll need to activate the HealthyFood Benefit at the start of each month in the AIA Vitality app.

    You only need to link your AIA Vitality and Everyday Rewards accounts once.

    To activate, go to the HealthyFood Benefit page or your dashboard and tap Activate.

    How long does the HealthyFood Benefit stay activated?

    Once activated, the benefit applies for the rest of that calendar month.

    It will expire at the end of the month, regardless of when you activated it. You’ll need to activate it again for the next month.

    For example, whether you activate on 1 July or 15 July, the HealthyFood Benefit will still de-activate on 31 July, and you will need to activate it again for the month of August.

    How can I obtain the full HealthyFood Benefit discount (25% for AIA Vitality or 10% for AIA Vitality Starter) on fresh fruit and vegetables?

    Complete your annual AIA Vitality Health Check to increase your discount.

    Once completed, your discount will automatically increase:

    ·       From 10% to 25% for AIA Vitality members

    ·       From 5% to 10% for AIA Vitality Starter members

    The higher discount applies to the first $60 spent on eligible fresh fruit and vegetables each month, in-store at Woolworths, for the rest of your AIA Vitality Membership year. More information on the AIA Vitality Health Check is available here. 

    Your increased discount may take up to 48 hours to apply after completing your AIA Vitality Health Check.

    Can I still get the HealthyFood Benefit discount if I forget to link my account or activate the benefit?

    No. If your Vitality & Everday Rewards accounts aren’t linked or the HealthyFood Benefit isn’t activated for the month, you won’t receive the discount at checkout.

    The discount can’t be applied or claimed after your purchase.

    Is there a limit on how much I can save?

    Yes. The discount applies to the first $60 (inclusive of GST) spent on eligible fresh fruit and vegetables each calendar month.

    This means you can save up to:

    ·       $6 per month at a 10% discount

    ·       $15 per month at a 25% discount

    The discount resets at the beginning of each calendar month and unused savings don’t accumulate or carry over.

    Does the HealthyFood Benefit work for online either delivery or collection orders?

    No, the HealthyFood Benefit currently applies to in-store purchases only at Woolworths. We hope to announce online shopping at a later date. 

    Information about your AIA Vitality Health Check and how this relates to the HealthyFood Benefit

    How do I know if I have done my AIA Vitality Health Check?

    To check if you have done your AIA Vitality Health Check open the AIA Vitality app then open the HealthyFood Benefit tile and scroll down to step 3, if you have completed your AIA Vitality Health Check a green check will appear, and your discount will show as 25%.

    Do I need to complete the AIA Vitality Health Check every year to get the increased HealthyFood Benefit discount?

    Yes, you’ll need to complete an AIA Vitality Health Check once each membership year to receive the higher HealthyFood Benefit discount.

    After completing your Health Check, your discount will automatically increase to 25% (or 10% for AIA Vitality Starter) for the rest of your membership year.

    When your AIA Vitality membership year renews, your discount resets to the base level (10% or 5%) until you complete your next AIA Vitality Health Check.

    What are the benefits of completing an AIA Vitality Health Check?

    An AIA Vitality Health Check helps you understand your overall health by measuring key metrics like blood pressure, cholesterol, blood glucose, BMI and waist measurement.

    It also unlocks extra rewards, including:

    ·       Up to 25% off fresh fruit and vegetables instore at Woolworths for the rest of your AIA Vitality membership year

    ·       Up to 10,000 AIA Vitality Points to help boost your status

     

    How do I complete my AIA Vitality Health Check?

    You can book a free AIA Vitality Health Check through the AIA Vitality app at a participating Unichem or Life Pharmacy.

    If there isn’t one nearby, you can choose to complete your Health Check with your local GP (fees may apply).

     More information on the AIA Vitality Health Check is available here. 

     

    Information about Everyday Rewards

    Who are Everyday Rewards?

    The Everyday Rewards programme is the customer loyalty programme which Woolworths NZ operates throughout New Zealand. 

    Can I use the HealthyFood Benefit if I forget my Everyday Rewards Card?

    No, you’ll need to scan your Everyday Rewards Card at checkout to receive the discount. You can either use a digital or a physical version of your Everyday Rewards Card. 

    How do I collect Everyday Rewards points through AIA Vitality?

    With AIA Vitality, you can choose to receive your eligible AIA Vitality Active Rewards or Status Rewards as Everyday Rewards points, which are automatically added to your linked account — no barcodes or PINs needed.

    If you earn all your Active Rewards & Status Rewards in a membership year you will be able to collect up to 74,860 Everyday Rewards points.

    To find out more about where you can collect or spend your Everyday Rewards points check out How it works | Everyday Rewards and Everyday Rewards terms and conditions.

     

    How do I sign up for an Everyday Rewards Card?

    It is free to join Everyday Rewards. Join in store or check out the Everyday Rewards Website. You can start using a digital card immediately. 

    Why do I need to link my Everyday Rewards account to my AIA Vitality membership?

    Linking your Everyday Rewards Account to AIA Vitality app and activating it each calendar month allows your HealthyFood Benefit discount to be applied automatically at checkout when you scan your Everyday Rewards Card.

    How do I link my Everyday Rewards account to AIA Vitality?

    You can link your accounts by following the prompts in the AIA Vitality app.

    Once linked, you’ll see a green checkmark on the HealthyFood Benefit page. Please allow up to 48 hours for the link to complete.

    You can unlink your account at any time in the app. If you do, you won’t be able to access the HealthyFood Benefit or receive rewards as Everyday Rewards points.

    You can change your linked account to another Everyday Rewards account or relink to the same account, but only once per AIA Vitality membership year.

    How is the HealthyFood Benefit discount applied at Woolworths?

    Your discount is automatically applied at checkout to eligible fresh fruit and vegetables when you scan your linked Everyday Rewards Card.

    The discount applies to the first $60 spent each calendar month.

    To make sure you receive the discount, link your Everyday Rewards account in the AIA Vitality app and activate the HealthyFood Benefit each calendar month.

    Can I link more than one Everyday Rewards account?

    No, you can only link one Everyday Rewards account to your AIA Vitality membership, and the names on both accounts must match.

    All insurance applications are subject to individual consideration and acceptance is not guaranteed. Special conditions, exclusions and premium loadings may apply.  

    Copyright © 2026, AIA New Zealand Limited (Company Number: 352806), and its affiliates and subsidiaries. All rights reserved. The information contained on this website is current as at July 2026 and is subject to change at any time. It contains only a summary of the AIA Vitality programme. AIA does not warrant or make any representations regarding the materials on this website in terms of their correctness, accuracy, reliability, or otherwise. For full terms and conditions on AIA Vitality partners, benefits and rewards, view the AIA Vitality terms and conditions. You can also view the AIA Vitality premium adjustment rules. Partner terms and conditions may also apply.

    Contact Us

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    Private Bag 92499
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    Auckland 1142

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