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  • Small Steps, Big Wins: Ian Jones on the Power of Setting Goals

    Ian Jones - 3 min read

    25 November 2024

    Better Lives with AIA VitalityBetter Lives with AIA Vitality
    • Inspirational
    • Lifestyle

    In this article, Ian shares his insights and strategies for defining, setting, and reaching goals, whether that’s a big dream, or a small, daily achievement.

    Ian Jones - Running Front On Shot

    From professional rugby to everyday life, Kiwi sporting icon Ian Jones has developed a simple yet powerful approach to goal setting. For Ian, setting goals isn’t just about achievement; it’s about finding purpose and something to work toward. 

    Finding my normal

    When I finished my rugby career, I was ready to embrace a “normal” life. I imagined how freeing it would be to live without schedules, training, or structured goals. But after six months of freedom, I realised that life without structure wasn’t my “normal” at all. I felt lost. I needed a focus and something to work toward, so I started training again, setting new goals and getting back on track.

    Looking back, I think I’ve always been wired this way. Growing up, I was a swimmer, and if you’ve ever done competitive swimming, you know it’s all about hitting times and meeting small milestones along the way. That sport taught me early on that goal setting isn’t just something you do, it’s part of who you are. 

    Building goals with structure

    If setting big goals feels daunting, start small. Maybe it’s as simple as setting up a bit of structure in your day – decide to take a walk with a workmate or climb a few flights of stairs. Even these little things make a difference, and over time, they’ll lead to bigger achievements.

    Structure is like a to do list for life, and that’s the first step to goal setting. It’s not selfish to take a few minutes for yourself; in fact, it’s essential. You’ll have more to give others when you’re looking after yourself, too. 

    Share and connect

    Another big part of setting goals is sharing them. Tell the people around you what you’re working on. When you share your goal, you create a natural accountability – your colleagues, friends, or family will check in and ask how you’re going. This support network cheering you on will help you stay on track.

    As well as keeping you accountable, sharing your goals will also help you build connections. You’ll be surprised how many people have been or are going through similar journeys to you. These connections can offer advice and encouragement, and your journey and progress will end up inspiring others in return. I’ve seen it happen so often – one person’s goal can bring others along for the journey, and that’s a powerful thing. You’ll be amazed at the people who’ll want to help, support, and walk that path with you.

    Celebrate the little wins

    Goals are tough, and they’re supposed to be! That’s why I believe in celebrating every win, big or small. When you achieve a mini goal, don’t just brush it off – take a moment to pat yourself on the back.

    During my rugby career, I didn’t just aim to become an All Black; I wanted to play my first test, then ten tests, and then fifty. I kept setting new targets, always pushing to the next level, ending with 79 test matches under my belt. Achieve, celebrate, and then reassess – that’s what keeps you moving forward.

    I’ve seen so many players stop at their first big achievement and never set new goals, but to me, the journey keeps going. That’s the joy of goal setting; there’s always a new level to reach. 

    Consistency and perseverance

    The key to reaching any goal is consistency. Whether you’re aiming to walk a bit farther or run a half marathon, big goals take time and work, but if you break them down into manageable steps and stay consistent, you’ll get there.

    Perseverance is everything, so keep going, even on the tough days. That’s what it takes to turn goals into reality. 

    Leaning on support

    Never underestimate the power of support. Goals aren’t just about the result; they’re about the journey, and having people by your side makes all the difference. When you achieve something, it doesn’t just make you proud – it makes your friends, family, and colleagues proud too. That’s the real reward.

    At the end of the day, achieving goals is hard work, but it’s worth every step. So, set a goal, write it down, break it into steps, and share it with the people around you. Celebrate along the way, and remember, you’re not alone in this. Every bit of effort adds up, and knowing you’ve made yourself and those around you proud – that’s what makes it all worthwhile. 

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    Ian Jones

    Article by: Ian Jones

    In a career that spanned some 11 years, Ian Jones played over 100 games for the mighty All Blacks – 79 of those test matches. At the time of his retirement, Ian was the second most capped All Black to have ever played. A true sporting legend, Ian is also someone that understands what it’s like to balance the struggle of health and wellbeing. Ian also finds time to give back to the community through Eddie's Meals.

    Disclaimer: The information in this article is general information only and is not intended as financial, medical, health, nutritional, tax or other advice. It does not take into account any individual’s personal situation or needs. You should consider obtaining professional advice from a financial adviser and/or tax specialist, or medical or health practitioner, in relation to your own circumstances and before acting on this information.


    This content is brought to you by AIA Vitality

    AIA Vitality is a personalised, health and wellbeing programme that supports you every day to make healthier lifestyle choices. Visit aiavitality.co.nz

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