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AIA Vitality Healthy Food Benefit
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  • Eat better, live better

    Eat Better. Live Better

    Join AIA Vitality & save up to 25% on fresh fruit and veg every month*

    Powered by Everyday Rewards

    With eligible AIA insurance and AIA Vitality, you get more than protection for the unexpected. You get extra value designed to support your health and wellbeing every day.

    Let’s get you started

    Ready to save up to 25% on fresh fruit and veg? Select the option that fits you best and we’ll take you through the next steps.

    Swipe left or right

    Insurance that helps you look after today and tomorrow

    AIA Vitality is our health and wellbeing programme that rewards you for making simple, healthy choices. Earn points for everyday activities and enjoy meaningful benefits along the way, including the HealthyFood Benefit, which lets eligible members save up to 25% on fresh fruit and vegetables at Woolworths. 

    Why customers choose AIA insurance with AIA Vitality: 

    • Save up to 25% on fresh fruit and vegetables* at Woolworths when you scan your Everyday Rewards card

      Save up to 25% on fresh fruit and vegetables* at Woolworths when you scan your Everyday Rewards card

    • Everyday discounts and rewards from our partners

      Everyday discounts and rewards from our partners

    • Receive up to $560 in Active Reward or Status Reward vouchers each membership year

      Receive up to $560 in Active Reward or Status Reward vouchers each membership year

    • Receive an initial 10% off eligible insurance premiums** when you join AIA Vitality.

      Receive an initial 10% off eligible insurance premiums** when you join AIA Vitality.

    *Percentage discount applies on a maximum eligible spend of $60 per calendar month. T&Cs apply. 

    **AIA Cover for Life and AIA Essential are not eligible for AIA Vitality premium discounts. For more details on Premium Flex we recommend you refer to the AIA Vitality Premium Adjustment Rules.


    Healthy choices that actually save you money

    Eating well is one of the best things you can do for your health but with busy lives and rising grocery costs, it’s not always easy.

    AIA Vitality makes it easier (and more rewarding).

    With the AIA Vitality HealthyFood Benefit, you can save on fresh fruit and vegetables every time you shop, helping you and your family eat better while spending less. Because better health isn’t about big changes. It’s about the everyday choices you’re already making.

    What is the AIA Vitality HealthyFood Benefit?

    As an AIA Vitality member, you can enjoy savings on fresh fruit and vegetables every time you shop in-store at Woolworths with your Everyday Rewards card.

    • Activate your benefit

      Activate the HealthyFood Benefit in the AIA Vitality app to start saving 10% off* fresh fruit and vegetables straight away.
       

      Learn More
    • Boost your savings with an AIA Vitality Health Check

      Complete your annual AIA Vitality Health Check to increase your discount to 25% off*, saving up to $15 per month, per member.
       

      Learn More
    HFB

    *For AIA Vitality Starter members: Save 5% off fresh fruit and vegetables once activated. Save 10% off fresh fruit and vegetables after completing a AIA Vitality Health Check.

    Buy eligible AIA insurance & join AIA Vitality to save

    Talk to an Adviser
    • View Brochure

    FAQs

    Here are some common questions from our members about the HealthyFood Beneft

    Information about the HealthyFood Benefit

    Who is eligible for the HealthyFood Benefit?

    To be eligible, you need an active AIA Vitality membership and a linked Everyday Rewards account in the same name.

    Simply link your accounts in the AIA Vitality app and activate the HealthyFood Benefit in the AIA Vitality app each month.

    Don’t have an Everyday Rewards account? It’s free to join online. Each AIA Vitality member can link one Everyday Rewards account.

    Can I unlink my memberships?

    Yes, you can unlink your Everyday Rewards account from AIA Vitality at any time.

    Once unlinked, you’ll no longer receive the HealthyFood Benefit.

    To unlink, go to the Account section in the AIA Vitality app, select your Everyday Rewards account, and choose Unlink. You can only change your Everyday Rewards account once per membership year.

    If you unlink your Everyday Rewards membership, you can change it to another Everyday Rewards account or relink again, but only once per AIA Vitality membership year.

    What items qualify for the HealthyFood Benefit discount?

    The discount applies to fresh fruit and vegetables bought in-store at Woolworths.

    This includes:

    ·       Fresh fruit and vegetables

    ·       Pre-cut fruit and vegetables

    ·       Fresh herbs

    It doesn’t include processed or packaged items, such as:

    ·       Dried, canned or frozen fruit and vegetables

    ·       Condiments

    ·       Deli or salad bar items

    Do I need to activate the HealthyFood Benefit more than once?

    Yes. You’ll need to activate the HealthyFood Benefit at the start of each month in the AIA Vitality app.

    You only need to link your AIA Vitality and Everyday Rewards accounts once.

    To activate, go to the HealthyFood Benefit page or your dashboard and tap Activate.

    How long does the HealthyFood Benefit stay activated?

    Once activated, the benefit applies for the rest of that calendar month.

    It will expire at the end of the month, regardless of when you activated it. You’ll need to activate it again for the next month.

    For example, whether you activate on 1 July or 15 July, the HealthyFood Benefit will still de-activate on 31 July, and you will need to activate it again for the month of August.

    How can I obtain the full HealthyFood Benefit discount (25% for AIA Vitality or 10% for AIA Vitality Starter) on fresh fruit and vegetables?

    Complete your annual AIA Vitality Health Check to increase your discount.

    Once completed, your discount will automatically increase:

    ·       From 10% to 25% for AIA Vitality members

    ·       From 5% to 10% for AIA Vitality Starter members

    The higher discount applies to the first $60 spent on eligible fresh fruit and vegetables each month, in-store at Woolworths, for the rest of your AIA Vitality Membership year. More information on the AIA Vitality Health Check is available here. 

    Your increased discount may take up to 48 hours to apply after completing your AIA Vitality Health Check.

    Can I still get the HealthyFood Benefit discount if I forget to link my account or activate the benefit?

    No. If your Vitality & Everday Rewards accounts aren’t linked or the HealthyFood Benefit isn’t activated for the month, you won’t receive the discount at checkout.

    The discount can’t be applied or claimed after your purchase.

    Is there a limit on how much I can save?

    Yes. The discount applies to the first $60 (inclusive of GST) spent on eligible fresh fruit and vegetables each calendar month.

    This means you can save up to:

    ·       $6 per month at a 10% discount

    ·       $15 per month at a 25% discount

    The discount resets at the beginning of each calendar month and unused savings don’t accumulate or carry over.

    Does the HealthyFood Benefit work for online either delivery or collection orders?

    No, the HealthyFood Benefit currently applies to in-store purchases only at Woolworths. We hope to announce online shopping at a later date. 

    Quick links

    For new customers

    For new customers
    - +
    • Buy essentials life insurance
    • Get a quick quote
    • Talk to an adviser
      Talk to an Adviser
    • Apply online via KiwiCover
    For existing customers

    For existing customers
    - +
    • Register or Log in to MyAIA
    • Get help or live chat with us
    For AIA Vitality members

    For AIA Vitality members
    - +
    • Get the app in app store
    • Get the app in Google Play

    Copyright © 2026, AIA New Zealand Limited (Company Number: 352806), and its affiliates and subsidiaries. All rights reserved. The information contained on this website is current as at July 2026 and is subject to change at any time. It contains only a summary of the AIA Vitality programme. AIA does not warrant or make any representations regarding the materials on this website in terms of their correctness, accuracy, reliability, or otherwise. For full terms and conditions on AIA Vitality partners, benefits and rewards, view the AIA Vitality terms and conditions. You can also view the AIA Vitality premium adjustment rules. Partner terms and conditions may also apply.

    Contact Us

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    Private Bag 92499
    Victoria St West
    Auckland 1142

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    CONTACT US

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